There
are many areas in which a web site can be developed to become a valuable
company asset and, preferably, a revenue stream. We can develop a
web strategy and measure its implementation against realistic and
beneficial goals. Atomedia has taken clients from simple brochure
sites to a fully developed database driven site that services a network
of resellers and agents. Cost savings on the marketing budget can
be considerable!
Web
statistics are supplied, on a monthly basis, to show where visitors
came from, their organisation (companies or universities) and geographical
location. Regular analysis of this type of information can be used
to fine tune a web site to specific areas, industries or markets.
We encourage our clients to take on a maintenance contract for their
site in order to realise its full potential.
A
website can also be a useful tool for customer retention and acquisition.
Email can be used for feedback and promotion of all kinds. Successful
companies will e-mail friendly customers on a regular basis with information
on product news, product launches and technical updates. It is a cost
effective way to keep in regular personal contact about special offers,
upgrades, recent developments or new products. This can then be extended
into a retention
strategy that focuses existing customers needs, providing not just
a product sell but easy access to useful information. Opportunities
for feedback are avaliable through interactive forms and email.