Tel: 01306 879816
Fax: 01306 879817
Email: info@atomedia.com


© Atomedia Ltd,
1999, 2001, 2002

Marketing

There are many areas in which a web site can be developed to become a valuable company asset and, preferably, a revenue stream. We can develop a web strategy and measure its implementation against realistic and beneficial goals. Atomedia has taken clients from simple brochure sites to a fully developed database driven site that services a network of resellers and agents. Cost savings on the marketing budget can be considerable!

Web statistics are supplied, on a monthly basis, to show where visitors came from, their organisation (companies or universities) and geographical location. Regular analysis of this type of information can be used to fine tune a web site to specific areas, industries or markets. We encourage our clients to take on a maintenance contract for their site in order to realise its full potential.

A website can also be a useful tool for customer retention and acquisition. Email can be used for feedback and promotion of all kinds. Successful companies will e-mail friendly customers on a regular basis with information on product news, product launches and technical updates. It is a cost effective way to keep in regular personal contact about special offers, upgrades, recent developments or new products. This can then be extended into a retention strategy that focuses existing customers needs, providing not just a product sell but easy access to useful information. Opportunities for feedback are avaliable through interactive forms and email.